Why PR?

Exposure in broadcast, print and web-based media is a valuable way to put your product or service in the minds of your best prospects. But it’s so much more. It’s a way to:

• Position you or your company as an industry expert
• Create significant brand awareness
• Generate third-party credibility
• Separate yourself from your competition
• Break into new markets
• Introduce new products or services
• Boost web site traffic
• Gain market share

What’s more, the placements produced from the coverage can be used as highly effective sales tools that can generate qualified leads, entice “hot” prospects to buy, and solidify relationships with current customers.

Why Bulldog?

For one thing, we don’t call ourselves “Bulldog” for nothing. Some agencies send out press releases on the wire, and cross their fingers. At Bulldog, we use the wire when it makes sense, but we also hand-select all the essential media outlets, reach out directly and personally to the editors (many of whom already count on Bulldog for quality content), and follow up “doggedly” (sorry!), multiple times, until we get the best possible results. Here are some other Bulldog traits that set our PR services apart.

• Relevant Experience – Both B2B and Consumer. Odds are pretty good we have experience speaking your industry’s language.
• Editorial Contacts – We’ve established solid working relationships with editors, writers, and producers at literally hundreds of consumer, business and trade media outlets.
• Journalistic Experience – And lots of it. Which means we’ve been on the “other” side of both good and bad PR pitches, so we know what grabs attention and what gets ignored.

Public Relations Services

Bulldog Communications’ Public Relations services include all of the services listed below, and then some.

• Media Tours
• Press Conference Development
• Press Kits
• Press Release Writing and Placement
• Product Launches
• Speaking Opportunities
• Special Events
• Speech Development
• Trade Show Support
• Video News Releases

Exposure in the electronic, print and web-based media is a valuable way to put your product or service in the minds of your best prospects. But it’s so much more. It’s a way to:

• Position you or your company as an industry expert
• Create significant brand awareness
• Separate yourself from your competition

Our approach to public relations can be defined simply: what we call the “3D” approach.

Define

How you define your business is crucial. Know your business. Know your market. Know the advantages of your products and services. Know your customers and what they want. Define not only what you do, but what you do better than your competition. Only an outside firm can define your business objectively. Bulldog Communications will work with you to define your business by gathering information through interviews with you, your customers, analysts and others, and through secondary research, both on the Internet and offline. This information will help us shape the marketing messages we use to help you succeed.

Differentiate

How you differentiate your business depends on how you define your business. Differentiation is the key to successful marketing. Why should your customers do business with you instead of with your competitors? What is it about your products or services that stand out? Do you deliver or market your products or services in a way that your competitors do not? What do you do that no one else does? Once our research is completed, we will analyze it to determine how best to position your company. Once we understand your role in the marketplace, we will develop and implement a strategic public relations plan. Our plan will integrate public relations with other marketing communications tactics.

Dominate

If you differentiate successfully, you will gain market share – even if you charge a premium price. If you are very, very good at it, you can become the dominant player in your market. How successful we are in implementing the plan will be a key factor in determining how successful your business will be. We will establish goals and commit ourselves to meeting them. How well your business succeeds will determine how well our business succeeds.